About Luru

More than a pet shop

We created Luru for those who believe that the little moments spent with our companions deserve more comfort, care, and well-being.

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More than a pet shop

Who is behind Luru

A small team united by a love of pets and a desire to create a more personal, conscious and welcoming experience.

  • Luís

    Co-founder & Co-CEO of Luru

    Passionate about branding, marketing and digital growth, he is dedicated to creating a more personal, modern and inspiring experience for every client.

  • Rui

    Co-founder & Co-CEO of Luru.

    Focused on operations, technology and cybersecurity, he ensures that the entire brand experience works securely, efficiently and reliably.


The values that guide Luru

We believe in a more conscious, close, and welcoming experience for those who see their pets as part of the family.

We have selected products designed to provide more comfort, peace of mind, and happiness to pets in their daily lives. We believe that well-being begins with the small choices and simple moments shared with those we love most.

Every Luru product is chosen with attention to detail, materials, and the experience it provides. We seek to combine quality, aesthetics, and functionality to create a more premium and comfortable experience for pets and families.

More than just a store, we want to create a community of people who share the same love and care for their pets. Luru grows through the connections, stories, and special moments shared between pets and families.

  • Free shipping in Ovar, Espinho and Feira
  • Free from €35 on the mainland
  • 4.9 out of 5 based on 38 reviews
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